Driving Growth through Customer AI | Sharifah Amirah

Sharifah Amirah, Chief Product Officer and Chief Client Officer at Intent HQ, shares her vision for connecting with customers during a session at 1ArtificialIntelligence. Drawing on extensive experience, she emphasizes that understanding customer behavior and context remains essential for meaningful engagement. She advocates for tailored strategies that align messaging with individual preferences and life moments, thereby fostering lasting loyalty and deeper relationships. Sharifah encourages guiding actions rather than simply predicting outcomes, and she stresses the importance of integrating marketing, digital, and operational teams with trusted partners. Transparent practices, ethical standards, and respect for privacy form the foundation of sustained trust.