How Cognitive AI Can Elevate Health Communications and Drive Business Results | Amy Inzanti, Kristin Mengel Ryan, Bailey Roy, Zachary Schwitzky, Jeff Sears

Cognitive AI is revolutionizing health communications by enabling personalized messaging, data-driven insights, and operational efficiencies. At the 2024 Global AI Conference, experts highlight its ability to analyze large datasets, simulate human thought, and tailor communications for specific patient segments. Unlike generative AI, cognitive AI predicts how different audiences will respond, providing actionable insights. It also helps healthcare organizations anticipate issues like patient dissatisfaction, improving engagement and business outcomes. Ethical concerns, including transparency, remain crucial. As cognitive AI adoption grows, it is set to redefine healthcare communications, offering new opportunities for efficiency and growth.