
AI's Transformative Impact on Marketing: Insights from Craig Hardy
At the 1ArtificialIntelligence, Craig Hardy, CEO of Start Date and TechWorks, discusses "How AI is Impacting Marketing in the Years to Come." Hardy highlights AI's role in marketing by detecting market intelligence, predicting outcomes, and enabling end-to-end marketing. He explains how AI analyzes online behaviors and market activities to understand decision-makers' needs. Hardy shows how AI identifies market needs, such as Daisy Brand's expansion requiring a CFO, and streamlines marketing by matching candidates and generating personalized email campaigns. Hardy envisions AI providing predictive insights, urging businesses to continuously adapt to stay competitive.
Information
Program:
1ArtificialIntelligence
Released:
2024
Languages
Audio:
English
Subtitles:
English
Accessibility
CC:
Closed caption (CC) available in English
Transcript:
Video transcript available in English