The Impact of AI & Automation on Mass Communication | Josh Mangum

At the 2024 1ArtificialIntelligence Conference, Josh Mangum, CEO of WiT Group, discusses "The Impact of AI & Automation on Mass Communication." Mangum highlights AI's transformative role in marketing but warns of a 2% decline in email open rates due to impersonal automated messages. He presents a "No-No List" of overused phrases, urging marketers to prioritize authenticity. Mangum advocates for strategic AI use in follow-ups and internal communications while predicting a surge in low-quality AI-generated outreach. His advice: leverage AI wisely, avoid impersonal automation, and prioritize genuine connections to succeed in a crowded digital landscape.