Benoit Mahé, CEO of CapKelenn, will present his transformative session, "Retail Coaching", at the Global Retail Conference 2025. Scheduled for January 31 at 9:00 am US ET, this session focuses on using coaching and Neuro-Linguistic Programming (NLP) to boost motivation, enhance sales effectiveness, and create a 360º customer experience in retail environments.

A seasoned retail professional with over 20 years of global experience, Mahé has worked in roles ranging from sales assistant to retail chain manager, franchise developer, and executive coach. His expertise lies in helping retail teams achieve peak performance by combining emotional intelligence, management techniques, and coaching strategies. Through CapKelenn, Mahé and his team deliver impactful retail coaching across five continents, empowering managers and salespeople to drive results while fostering employee pride and engagement.

In his session, Mahé will explore practical approaches to transforming retail teams, including how managers can coach their staff to achieve higher KPIs and deliver exceptional customer experiences. Drawing on his background in retail and coaching, Mahé will provide actionable insights for increasing sales, building team morale, and ensuring training investments translate into tangible results.

Join Benoit Mahé to discover how retail coaching can transform store performance and elevate customer satisfaction, redefining success in the competitive retail sector.

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Doug Zarkin, Chief Brand Officer of Modern Performance + Recovery Brands, will present "Moving Your Brand Out of the Friend Zone" at the Global Retail Conference 2025. Scheduled for January 28 at 10:00 am US ET, this session will explore how brands can transcend surface-level customer connections to cultivate deep, enduring emotional loyalty.

Zarkin, an accomplished marketing leader with expertise in brand revitalization and team development, is known for his “thinking human” approach. He emphasizes the importance of fostering meaningful consumer relationships that extend beyond transactional interactions. Under his leadership, Modern Performance + Recovery Brands has established a reputation for blending innovation with authenticity, creating impactful brand narratives that resonate with diverse audiences.

In this session, Zarkin will tackle the challenge many brands face: breaking out of the “Friend Zone.” He will share actionable strategies for turning casual customer relationships into passionate brand advocacy. Topics include crafting emotionally resonant messaging, leveraging cultural insights to deepen connections, and transforming customers into loyal champions of the brand.

Join Doug Zarkin to learn how to move your brand from a trusted acquaintance to an unforgettable force in the lives of your customers, redefining the potential of brand loyalty in today’s competitive marketplace.

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