The Future of Podcast Marketing | Dots Oyebolu

In a compelling session at 1MediaWorld, Dots Oyebolu, co-founder of Listen Network, shares forward-looking insights on "The Future of Podcast Marketing." Oyebolu highlights the exponential growth of podcast listenership, which expands from 74 million in 2019 to a projected 504 million in 2024. He emphasizes podcasts' role in shaping consumer behavior, driving revenue, and transforming marketing strategies. Oyebolu outlines effective podcast strategies, stressing the importance of pre-production planning, continuous analysis, and storytelling. He concludes by projecting continued growth and competitiveness in podcasting, urging businesses to integrate podcasts into their core marketing strategies.