Storytelling for Impact: Leveraging Narratives to Drive Sustainability | Yadira Diaz, Yulia Strokova, Joshua Jomarron, Yanyn San Luis

In the Storytelling for Impact session at 1Sustainability, moderator Yadira Diaz leads a discussion with Yulia Strokova, Joshua Jomarron, and Yanyn San Luis on the role of storytelling in driving sustainability. Strokova emphasizes amplifying underrepresented voices, connecting stories to Sustainable Development Goals (SDGs) for global impact. Jomarron highlights storytelling’s role in nonprofit fundraising, advocating for measurable goals to build trust. San Luis focuses on authenticity, using Empathy Mapping to align messages with audience values, emphasizing transparency through regular progress updates. Together, they stress the power of human-centered, transparent narratives to foster engagement and inspire sustainable action.