The Role of Large Language Models and Responsible Oversight in Tourism Industry | Andrew Zang

At 1TourismWorld, Andrew Zang, CEO of Emotional I, delivers a strategic analysis of how large language models (LLMs) are reshaping the tourism sector. He argues that generic, open-source AI solutions are insufficient for meeting the nuanced demands of modern travelers. Instead, Zang advocates for bespoke, organization-specific LLMs built on curated data that reflect brand standards, cultural context, and operational accuracy. He presents a framework for responsible AI governance—emphasizing transparency, bias mitigation, data privacy, and ongoing human oversight. For industry leaders, Zang positions AI not merely as a service tool, but as a differentiating asset in global competitiveness.