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How Kroger Is Using Apps to Build Better, Faster Connections with Customers – SPONSOR CONTENT FROM PIVOTAL

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Many of the world’s largest and most well-known companies have struggled to manage their multiple lines of business, tie together their operations and technology, stay on top of customer satisfaction and accelerate revenue. So how have leading organizations, like Kroger, used applications to align their efforts and deliver outstanding results?

The Kroger Company is a complex enterprise that operates a personalized online ordering and in-store pickup system, a data analytics business, pharmacies, and convenience stores, to name just a few. It has two dozen brands, among them Kroger, Fred Meyer, Harris Teeter, Fry’s, and Ralphs, all of which believe in building strong local ties and brand loyalty with customers. Most importantly, Kroger is on a mission to end hunger in its communities and eliminate waste across its company by 2025.

To deliver on their strategy, Kroger has a commitment to improving connections through applications. Working with Pivotal and their experts, Kroger is simplifying its legacy platform and using next-generation capabilities to get to market at an accelerated pace and build higher quality software faster. This new relationship is driving new business models focused on customers, quality, and innovation.

Watch this video to learn more about how Kroger and Pivotal are working together to make connections faster.  And to learn more about Pivotal click here.

Source: HBR.org
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