Adidas is teaming up with one of the biggest superstars in the world to help market its sneakers and sweatshirts: Beyonce.
allegations that surfaced of sexual misconduct, bullying, and racial harassment by Arcadia Group owner and billionaire Sir Philip Green. Arcadia is the parent company of Topshop.
Now, she plans to relaunch Ivy Park with Adidas.
“Adidas has had tremendous success in pushing creative boundaries,” Beyonce said in a statement. “We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”