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Jen Rubio to tell us the secrets behind Away’s success at Disrupt Berlin

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If you’ve been to an airport recently, you’ve probably spotted a ton of iconic Away suitcases. The company has built one of the most successful consumer brands in recent years, and it’s just getting started. That’s why I’m excited to announce that Away co-founder and Chief Brand Officer Jen Rubio will join us at TechCrunch Disrupt Berlin.

Away has been around since 2015, long before a ton of direct-to-consumer brands took over Instagram ads. Thanks to this early bet, thoughtful design and amazing branding, Away has managed to sell over 1 million suitcases.

More recently, the company has started to expand to other travel gear, such as backpacks, weekenders and organizers. Away now even has a handful of brick-and-mortar stores in the U.S. and London.

Earlier this year, the startup raised a $100 million round at a $1.4 billion valuation. Back in 2018, Away even said that it was already profitable.

Jen Rubio has been instrumental to Away’s success. She was the head of social media at Warby Parker when she thought about building Away. And I’m sure she has many tips for the next-generation of direct-to-consumer entrepreneurs.

Buy your ticket to Disrupt Berlin to listen to this discussion — and many others. The conference will take place December 11-12.

In addition to panels and fireside chats, like this one, new startups will participate in the Startup Battlefield to compete for the highly coveted Battlefield Cup.


Jen Rubio is the co-founder and Chief Brand Officer of Away, a global lifestyle brand that’s working to transform the entire travel experience. Under her leadership, Away has been named one of Fast Company’s “World’s Most Innovative Companies,” one of TIME’s “50 Most Genius Companies,” one of LinkedIn’s “Top Startups,” and a Forbes “Next Billion Dollar Start-Up.”

Before starting Away, Jen built her career as a branding, creative, and social media expert, redefining how customers and brands connect at companies like Warby Parker and AllSaints. She has been named to Fortune’s 40 Under 40, the Forbes 30 Under 30 list for Marketing and Advertising, Inc.’s 30 under 30 list, and NRF’s People Shaping Retail’s Future list. She lives in New York.

Source: TechCrunch
Author: Romain Dillet