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My Favorite Holiday Commercials – So Far

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Some of the best commercials of the year come out during the holidays. They are feel-good, entertaining commercials that are grandly produced. They often tearjerkers playing on the theme of nostalgia. They are often about bonding and reunions, a meaningful theme during the holidays, when people go home to visit friends and family.

Here are my favorites:

11. “Gift The Thought”

Advertiser: Gap

Agency: Johannes Leonardo

In a departure from the typical jazzy musical numbers of previous campaigns, this time it pursues a more emotional tone by following a young boy growing up, his single mother, and his red Gap hoodie.

10. “Christmas Is What You Make Of It”

Advertiser: Hobby Lobby

Agency: The Richards Group

Still under the banner of single mothers, Hobby Lobby shows a teenager who surprises a busy working mom by decorating their Christmas tree and even doing the laundry so she can rest. 

9. “Gift It Forward” 

Advertiser: Pepsi

Agency: VaynerMedia

Pepsi’s new holiday campaign encourages consumers to give the gift of cash, enlisting rapper Cardi B to spread the word.

8. “Special Delivery”

Advertiser: New York Lottery

Agency: McCann

In this charmingly whimsical ad, woodland creatures come to the rescue of a park ranger who had lost a lottery scratch card. 

7. “First Christmas”

Advertiser: Oreo

Agency: The Martin Agency

An elf – a new  on the job – hurries into a convenience store in search for Oreo cookies for Santa and picks up several packages of the cookies and an orange soda… Oops!! Wrong combo.

6. “My Favorite Things”

Advertiser: Frito-Lay

Agency: In-House

“My Favorite Things” from “The Sound of Music” has been transformed into a Christmas-meets-snacking musical extravaganza with actress Anna Kendrick. 

5. “The Time Shop”

Advertiser: Chick-fil-A

Agency: McCann

This spot shows a daughter trying and failing to spend quality time with her family, that is, until she discovers a magic “Time Shop” located inside a grandfather clock.

4. “Santa Girl”

Advertiser: Macy’s

Agency: BBDO

The spot taps into evolving gender roles as a young girl aspires to be Santa, despite a bully’s jeers about a beard. She is helped by her parents to get her wish. 

3. “Lucy and the Reindeer”

Advertiser: Microsoft

Agency: McCann

A girl is using a tablet translator, in trying to communicate with a pair of raindeer. Once she realizes, she’s able to translate their snorts into a stream of charming questions about Santa follow.

2. “The Surprise”

Advertiser: Apple

Agency: TBWA/MAL

In this sentimental spot, a family is shown visiting their grandfather, a recent widower. The parents have given their children an iPad to keep them busy on the long trip which later enables them to create a touching tribute.

1.    “A Holiday Reunion”

Advertiser: Xfinity

Agency: Goodby Silverstein & Partners

E.T. is home. The beloved extraterrestrial reunites with Elliott (played by a grown-up actor Henry Thomas) in a sequel to the blockbuster movie.  E.T. meets Elliott’s family, while learning about new advances like the internet and virtual reality. 

Source: Forbes – Leadership