Some of the best commercials of the year come out during the holidays. They are feel-good, entertaining commercials that are grandly produced. They often tearjerkers playing on the theme of nostalgia. They are often about bonding and reunions, a meaningful theme during the holidays, when people go home to visit friends and family.
Here are my favorites:
11. “Gift The Thought”
Agency: Johannes Leonardo
In a departure from the typical jazzy musical numbers of previous campaigns, this time it pursues a more emotional tone by following a young boy growing up, his single mother, and his red Gap hoodie.
10. “Christmas Is What You Make Of It”
Advertiser: Hobby Lobby
Agency: The Richards Group
Still under the banner of single mothers, Hobby Lobby shows a teenager who surprises a busy working mom by decorating their Christmas tree and even doing the laundry so she can rest.
9. “Gift It Forward”
Pepsi’s new holiday campaign encourages consumers to give the gift of cash, enlisting rapper Cardi B to spread the word.
8. “Special Delivery”
Advertiser: New York Lottery
In this charmingly whimsical ad, woodland creatures come to the rescue of a park ranger who had lost a lottery scratch card.
7. “First Christmas”
Agency: The Martin Agency
An elf – a new on the job – hurries into a convenience store in search for Oreo cookies for Santa and picks up several packages of the cookies and an orange soda… Oops!! Wrong combo.
6. “My Favorite Things”
“My Favorite Things” from “The Sound of Music” has been transformed into a Christmas-meets-snacking musical extravaganza with actress Anna Kendrick.
5. “The Time Shop”
This spot shows a daughter trying and failing to spend quality time with her family, that is, until she discovers a magic “Time Shop” located inside a grandfather clock.
4. “Santa Girl”
The spot taps into evolving gender roles as a young girl aspires to be Santa, despite a bully’s jeers about a beard. She is helped by her parents to get her wish.
3. “Lucy and the Reindeer”
A girl is using a tablet translator, in trying to communicate with a pair of raindeer. Once she realizes, she’s able to translate their snorts into a stream of charming questions about Santa follow.
2. “The Surprise”
In this sentimental spot, a family is shown visiting their grandfather, a recent widower. The parents have given their children an iPad to keep them busy on the long trip which later enables them to create a touching tribute.
1. “A Holiday Reunion”
Agency: Goodby Silverstein & Partners
E.T. is home. The beloved extraterrestrial reunites with Elliott (played by a grown-up actor Henry Thomas) in a sequel to the blockbuster movie. E.T. meets Elliott’s family, while learning about new advances like the internet and virtual reality.
Source: Forbes – Leadership