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How Does a Global Brand Like IKEA Reopen After Covid-19?


How Does a Global Brand Like IKEA Reopen After Covid-19?

What does the new normal look like for a brand with hundreds of stores around the world?

This video was recorded live on June 9, 2020. Jesper Brodin, CEO of Ingka Group, which oversees IKEA, talks about how the retail behemoth is managing its workforce amid the twin challenges of Covid-19 and mass protests — and what effective global leadership looks like in this moment.


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