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Tesla’s decision to scrap its PR department could create a PR nightmare

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The move effectively makes founder Elon Musk the company’s lone voice

A solid public relations team solves many issues within a company.

It helps spread important news announcements and topics integral to a company’s success. It communicates with the media in a timely manner to ensure accurate coverage and control the conversation. It builds a state of trust and engagement that propels a company’s vision and goals forward. Unless of course that company is Tesla, in which case it wants none of that.

According to numerous internal sources confirmed by automotive blog Electrik, Tesla has been slowly dissolving its internal PR department over the course of this year, leaving the sole voice of the company its founder, Elon Musk.

If true, this is a confounding decision by Musk and the decision-makers at Tesla.

What this creates for Tesla is a black hole of information coming from the company. Facts will be obfuscated if there is no official position on whatever happens in the news. For instance, consider the recent cases of self-driving collisions or a roof flying off a new car.

Or last month, when there was a major outage in Tesla vehicles, the press was left to speculate. There is no longer a PR department to reply to these incidents. It seems that Tesla has adopted a crisis management strategy that appears to think that the best course of action is to ignore future crises and they will just go away on their own. Unfortunately for Tesla, real life doesn’t work like that.

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