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Thanksgiving on track for a record $6B in US online sales, says Adobe

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As people prepare and eat their Thanksgiving meals, or just “work” on relaxing for the day, some consumers are going online to get a jump on holiday shopping deals. Adobe, which is following online sales in real time at 80 of the top 100 retailers in the US, covering some 100 million SKUs, says that initial figures indicate that we are on track to break $6 billion in e-commerce sales for Thanksgiving Day. Overall, it believes consumers will spend $189.1 billion shopping online this year.
To put that figure into some context, the overall holiday sales season represents a 33.1% jump on 2019. And last year Adobe …

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