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The athleisure market is heating up as consumers flock to ‘comfort in uncomfortable times’



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The front of an Old Navy store this holiday season, which now features an assortment of loungewear, pajamas and athletic apparel.Source: Gap Inc.If you walk into any Old Navy store this holiday season, you’ll notice a plethora of athletic gear paired with other comfy clothes front and center.Knowing consumers have been drawn to loungewear like leggings, pajama sets and other cozy options during the coronavirus pandemic, the retailer reshuffled its store layout to accommodate the trend, placing those items right at the door. It also ordered more fleece hoodies, stretchy bottoms, and the like, to make sure …

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