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This Year’s Black Friday Designer Fashion Sales May Not Be What You Think.



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Fashion designers and luxury retailers have always had a complicated relationship with Black Friday.The super sale extravaganza doesn’t always fit right (no pun intended) with companies that make $890 shoes and $3,700 dresses. The pandemic only focused the issue: It wreaked havoc on supply chains and delayed the delivery of many items, potentially telescoping the amount of time products would remain on shelves at full price before the holiday sales begin.So back in May, designer Dries Van Noten and retailer Andrew Keith, now at Selfridge’s in London, convened a discussion over Zoom with other designers and chief executives …

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