Small businesses were devastated in 2020. They have pivoted so frequently to deal with state-mandated shutdowns, new customer needs and pandemic safety protocols that many aren’t sure what direction they’re facing anymore. Nine months into the coronavirus crisis, more than a quarter remain closed, at least temporarily, according to data from Opportunity Insights, a research group at Harvard University.But for some industries, it has been a banner year. Small-business owners serving customers who are trapped at home, shopping online and seeking outdoor adventures have tallied record sales.Success during a crisis can be uncomfortable. “I can’t say …
