The budding venture studio being built inside M13 has signed PepsiCo as its first new corporate partner.
Through the deal, PepsiCo has agreed to bankroll the first founder-in-residence program from the New York and Los Angeles-based firm, which poached former Techstars Los Angeles managing director Anna Barber to lead its new initiative.
The initial M13 Launchpad program will leverage PepsiCo executives and advisors to take entrepreneurs-in-residence on a 12-week long program in ideating and launching a health and wellness-focused startup.
“Today there is a wealth of data available to consumers about their own health, and the movement toward home testing …
