Courtesy of AMEC, this November’s Measurement Month. Which means we have a license to harp on the same string (hopefully not tediously!).
We champion the need for measurement in PR, especially when it comes to proving the effectiveness of your earned media and planning for future campaigns. It’s written about in many of our whitepapers and seen in our client insights partnerships. We live and breathe measurement.
But where to start?
To get the best out of your earned media, there is measuring to be done at every stage of the PR journey. At a top-level, it’s …
