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Instagram chief says TikTok is the most formidable competitor the company has ever seen



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Photo-sharing service Instagram announced Thursday morning that it’s bringing together two of its biggest priorities — online shopping and its new Reels short-form video feature, which competes with fast-growing social media network TikTok.Now businesses and creators can tag products when they’re creating a Reels video, and consumers can tap “view products” to buy them immediately or set them aside for later purchase.Bringing shopping into the video format aims to make Reels more engaging to consumers and more appealing to creators. It could also make ads more effective by giving consumers an immediate way to purchase the advertised products, in …

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