Approximately 65 percent of all clicks made by searchers who are ready to make a purchase go to paid advertising (i.e., pay-per-click ads). In fact, these ads are what helped to generate the bulk of Google’s revenue in the past year.Unfortunately, many business owners aren’t aware they can actually pay Google less and get better results. If you want to maximize your PPC (pay-per-click) campaigns and squeeze as much as you can out of every marketing penny, use the tips and information here.After more than a decade working in the marketing industry and fine-tuning multiple PPC campaigns, I …
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