More sales can mean more revenue and a bigger profit for your business.
However, as sales numbers grow, companies pass the point of being able to fulfill every order as soon as it’s made. The result is what’s known as a “sales backlog.”
Sales backlog is unavoidable. No matter how good your inventory management processes are, it’s impossible to fill all demands instantly.
But, a sales backlog isn’t necessarily negative. While it’s ideal to fill customer orders as quickly as possible, a healthy backlog shows that your product or service is in-demand, It also suggests that …
