Is there a way to make a virtual social event at work not stink?
With so many offices working remotely this year, no doubt you’ve been invited to a virtual happy hour, birthday celebration, or event that in the end just felt like another meeting disguised as a social event. Innovation Editor Christine Liu was desperate to find out if there is a secret formula to throwing a virtual event that wouldn’t feel like the dreaded “mandatory fun.” Tasked with hosting the HBR.org holiday party, Christine spoke with Bryan Rafanelli, founder and Chief Creative Officer of Rafanelli Events, who specializes in high-end events like weddings and fundraisers, or any other social gathering in need of creative direction and planning. He’s not new to virtual parties, but this year he pivoted his long list of projects to virtual.
The key to virtual party planning? Understand what makes parties (in general) work well. Bryan’s tips include:
Truly believe the party will be a hit!
Create buzz and hype among the who’s who on the guestlist
Keep the event short (no more than 30 minutes)
Assign a host or emcee to keep the party moving and on schedule
Designate a way for guests to actively participate
Throw in elements of surprise and delight
Learn more about Bryan Rafanelli: https://www.rafanellievents.com
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