Since the era of cavemen, the roles of sales and marketing professionals have been well defined. The earliest marketers would create awareness for that remarkable invention, the wheel; and the salespeople would roll it down the streets, sharing the features and benefits to interested customers, then collect five dodo-birds in compensation.
In the million years since, these departments still have a similarly symbiotic existence— but a lot seems to have changed in the digital era. Today, the gap between sales and marketing represents a gray area at most companies — from the smallest distributors to the largest multinational enterprises.
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