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Whether you’re an expert in color theory or just getting started, make your pictures stand out from the crowd with these color tips.
Color photography has played a major role in advertising for more than a hundred years, dating back to the 1920s, when advances in color printing reached a fever pitch. In our current age, amid rapidly evolving trends, the past few years have continued to change the way photographers use color. Whereas 2018 was all about candy-coated pastels, 2019 saw the rise of rainbows and neons, and 2020 ushered in an era of saturated hues.
As trends come …