According to Gartner, 58% of marketing leaders believe brand is a critical driver of buyer behavior for prospects, and 65% believe it’s a critical driver of buyer behavior for existing customers. Companies spend huge amounts of money on advertisement to raise brand visibility and awareness. In fact, as per Gartner, CMO spends over 21% of their marketing budgets on advertising. Brands have to continuously maintain and improve their image, understand their presence on the web or media content, and measure their marketing effort. All these are a top priority for every marketer. However, calculating the ROI from such advertisement can be augmented …
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