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While it is true that the pandemic halted businesses around the world, adversely impacting the small businesses, the Internet remained open. Social media became an important tool for many SMEs to engage with and leverage the platform to use it for their benefit. Apps such as Facebook, Instagram and WhatsApp played a key role in enabling these businesses to make a new start and optimise their customer engagement.
Earlier this year, Facebook India conducted a survey with OECD and the World Bank and found that 41% of operational SMEs on Facebook India are now doing at least a quarter of their …
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