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As shoppers buy more of their clothes online, fewer retailers stand to win

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A shopper looks through clothes on her iPad device.Source: Twenty/20Shoppers didn’t go to stores last year to buy new clothes. They stayed at home and surfed the web for sweatpants and pajama sets. And as those new purchasing habits stick, few apparel retailers stand to gain market share, leading to continued store closures and bankruptcies. Sales of apparel and footwear online increased 27.2% to $121.5 billion in 2020, according to an analysis released Thursday by Coresight Research. As that happened, the total market for clothes and shoes in the U.S. shrank roughly 12.1%, it said using Euromonitor estimates, as Americans have …

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