This Is Very UncomfortableIf you are raising your eyebrows now, administrators feel for you. They do not like the equity implications of merit aid either, even if affluent families who get $20,000 discounts may well be helping to cross-subsidize lower-income ones at many schools.Yet these managers of enrollment also wonder why you’re so shocked that they use merit aid in the first place. After all, it is awfully hard to fundamentally change a college’s character — its location, the tenured faculty, the type of students who come year after year, what the brand stands for in the market for …
