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Paramount+, the successor to CBS All Access, launches March 4 in the U.S., Canada, and Latin America


Last year, ViacomCBS announced its CBS All Access streaming service would soon rebrand as Paramount+, to better reflect the expanded content lineup following the Viacom-CBS merger in 2019. Today, the company says it has set a launch date for Paramount+ in the U.S.: March 4, 2021. It’s also sharing the launch dates for other international markets, including Latin America, Canada and the Nordics.
The service will debut on March 4 in Latin American markets, and will rebrand from CBS All Access to Paramount+ in Canada at the same time. However, Canada won’t receive the expanded lineup until later in 2021. The Nordics …

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