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Why VC funding is falling out of favor with top D2C brands



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Ali Kriegsman
Contributor

Ali Kriegsman is co-founder and COO of Bulletin, a B2B wholesale marketplace. A Forbes 30 Under 30 recipient, her first book, “How to Build a Goddamn Empire,” comes out in April 2021.

In 2020, venture capitalists unceremoniously broke up with D2C brands and product-based businesses.
Many watched as the consumer brands in their portfolios rushed to make hefty layoffs and eke out more runway and grew more concerned with their business models.
Some simply monitored the “lackluster” Casper IPO or skimmed articles about Brandless and others “imploding” and started pulling a slow fade on D2C brands — not taking …

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