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6 Essential Risk Management Practices for Winning Sales Teams



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If you worked as a doctor or sky-diving instructor, you would be well-versed in your job’s risk levels. It would feel like second nature to talk about it. Why not in sales?
Risk management in sales feels less like second nature and more like a second thought. Understanding your risk is essential for your business and the team’s ongoing health, but it doesn’t require rocket science.
Let’s start with the basics.

What is sales risk?
Sales risk is the uncertainty that can occur in the sales process due to issues with consumers or processes, sales failures, or product instability.
It’s …

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