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Sales and Marketing: Two Teams Working as One



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“We can’t sell Ice to an Eskimo”, “The client isn’t interested in our product or service”, “The market is down, so people will only buy what they need and not what they want”. The number of times sales managers hear these excuses from their sales teams is tremendous. Even though the last excuse could be partly true in certain situations such as the current Covid pandemic, I believe, from my experience, that you can sell anything to anyone if the timing is right and a good marketing strategy is in place.How many times did you go to …

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