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Chief community officer is the new CMO



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Community isn’t a single Slack group or event or newsletter. It’s an aggregation of all of these touch points, and includes both customers, eventual customers and one-time users. Despite this nebulous, disconnected reality, companies are paying more attention to various channels as remote work and digital communication powers our days. My recent tweet underscored the chord community strikes even in sectors such as edtech, which often have to sell to fragmented customer bases.

who is building the best community in edtech right now?
— natasha (@nmasc_) February 16, 2021

A conversation that I’ve been having over the last week is …

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