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New rule reins in China’s flourishing self-publishing space


Despite China’s history of stringent media control, an industry of uninstitutionalized, individual publishers has managed to flourish on social media platforms like Tencent’s WeChat and ByteDance’s Toutiao. These self-publishers are called “We Media” in the Chinese internet lexicon, denoting the independent power of citizen journalists and content creators.
Meanwhile, self-publishers have always had to tread carefully on what they post or risk being targeted by censors who deem them illegal or inappropriate.
The topics they cover are myriad, ranging from fashion and food to politics and current affairs. WeChat, a major destination for self-publishers, hinted last July …

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