“Sometimes everything feels too polished,” Ms. Choy said. “If they can make their solicitation as human as possible, it would work better. It shouldn’t be about putting someone on a pedestal.”As donors themselves, she and her husband, Bernhard Krieg, have experienced some of the same issues. Several of their problems had to do with the organization’s follow-up. At times, Ms. Choy said, the couple have not been thanked for their gift or have been thanked too much. In one instance, her husband had to call multiple times to get a tax document for a donation. And they …
