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Super Bowl Commercials: To Address or Avoid the Pandemic?


The game, from the Raymond James Stadium in Tampa, filled to 30 percent capacity, will showcase Patrick Mahomes of the Kansas City Chiefs, the defending champions, against Tom Brady, the 10-time Super Bowl veteran and a new star of the Tampa Bay Buccaneers. Although Tampa and Kansas City are midsize television markets and N.F.L. ratings have been down this season, some TV executives anticipate that the marquee quarterback matchup could draw 100 million or more viewers. Last year’s game had a television audience of 99.9 million.Fox, which broadcast the 2020 contest, sold all of its Super Bowl ad space before …

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