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Optimizely’s Founder Wants to Augment Your Memories

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Siroker won’t be drilling into skulls to rewire brains. Instead, the plan is to methodically capture and store all sorts of data—audio, video, and eventually biometric—that can be easily searched or cleverly invoked in a way that augments your actual memory with stuff you otherwise wouldn’t have possibly remembered, unless you were Marilu Henner.That’s the long term-vision. Scribe’s first product is a more modest effort. “For practical purposes, we’re focusing on dominating a niche and growing from there,” he says. That niche is an add-on product to Zoom, transforming the audio and …

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