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Data Science Reveals Why the Best Business Writers Avoid Certain Words. Turns Out Bestselling Authors Do, Too

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Consider two sentences, one with an adverb and the other an active verb: “He closed the door firmly.” “He slammed the door.”If you’re Stephen King, you like the second and hate the first.Because Stephen King hates adverbs.”Adverbs,” King claims in his classic book On Writing, “like the passive voice, seem to have been created with the timid writer in mind. … with adverbs, the writer usually tells us he or she is afraid he/she isn’t expressing himself/herself clearly, that he or she is not getting the point or the picture across.”Makes sense. “Whispered” paints a …

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