Internally, the travel industry is reckoning with the fact that putting organizational buyers in just a few buckets will not be a winning strategy for the recovery and beyond. They are already evaluating strategies to be more precise and deliberate in their approach to a wider range of travel needs.
Travel managers and leaders should mirror that strategy. Treating every potential business traveler the same way won’t work for the foreseeable future. In the GBTA survey, 49% of travel managers said employees were at least somewhat willing to travel for business, but nearly one-quarter (24%) said their employees were not.
The solutions …
