French startup Lengow has a new landlord as Marlin Equity Partners has acquired a majority stake in the company. Lengow operates a software-as-a-service platform to optimize e-commerce listings. Terms of the deal are undisclosed.
In particular, many sellers now list their items on multiple e-commerce websites at once. For instance, a company could have its own e-commerce website and also sell products on Amazon, eBay, etc. And you may have noticed the same third-party sellers on different marketplaces.
Manually listing items across multiple e-commerce platforms would be extremely tedious. Behind the scenes, Lengow tries to automate as many steps as …
