Chinese automaker Geely Automobile Holdings is launching a new brand of premium electric vehicles as it aims to capture a share of the luxury EV market that has been dominated by Tesla and other homegrown companies.
The new brand of vehicles, called Zeekr, will be manufactured by parent company Zhejiang Geely Holding Group. The first Zeekr vehicles are expected to be delivered in the third quarter of 2021.
The launch of Zeekr, which was first reported by Reuters and confirmed today by Geely, has been couched as a bid to take on Tesla in China. Tesla has had success in the …
