Cymbio, a Tel Aviv-based startup focused on what it calls “brand-to-retailer connectivity,” announced today that it has raised $7 million in Series A funding.
CEO Roy Avidor, who founded the company with Mor Lavi and Gilad Zirkel, told me that the platform is designed to help brands sell their products on any e-commerce marketplace that they want. Whereas adding a new market might normally require a cost-benefit analysis (“How much money will it cost me to set up this retailer? How much sales will this retailer drive? Will the margins justify this?”), Avidor said Cymbio turns the process into a “no …
