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Facebook can save itself by becoming a B Corporation



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Ann Florini
Contributor

Ann Florini is Clinical Professor at Thunderbird School of Global Management at the Arizona State University.

Brett Hurt
Contributor

As Facebook confronts outrage among its employees and the public for mishandling multiple decisions about its role in shaping public discourse, it is becoming clear that it cannot solve its conundrums without a major change in its business model. And a new model is readily available: for-benefit status.
For decades, a misguided ideology has warped companies, economies and societies: that the sole purpose of corporations is to maximize short-term returns to one set of stakeholders — those who have …

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