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How China’s Outrage Machine Kicked Up a Storm Over H&M



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When the Swedish fast-fashion giant H&M said in September that it was ending its relationship with a Chinese supplier accused of using forced labor, a few Chinese social media accounts dedicated to the textile industry took note. But by and large, the moment passed without fanfare.Half a year later, Beijing’s online outrage machine sprang into action. This time, its wrath was unsparing.The Communist Party’s youth wing denounced H&M on social media and posted an archival photo of slaves on an American cotton plantation. Official news outlets piled on with their own indignant memes and …

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