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The most important question to ask a founder? Why now.

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There are plenty of reasons to start a company. But when hopeful founders reach out to me and ask for advice, I typically tell them to ask themselves one very important question: “why now?” What you’ll discover by asking this question is the mega-trend that’ll propel you forward.For example, the “why now” reason I’ve had for starting my last five companies is that I have seen an undeniable shift– a massive change in our world. In other words, a mega-trend. When my co-founder Elias Torres and I started Drift six years ago, we saw two things happening. The first …

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