Next-gen tech merges existing media content such as 3D home tours and detailed listing photos and AI-generated floor plans.
Image: Zillow
The coronavirus wiped out the traditional real estate open house, with brokers’ Tuesday afternoon for colleagues and weekend showing for house hunters. But agents are a wily bunch and in 2020, Zillow 3D home tours published on for-sale listings increased 255%. While you may not be able to smell the chocolate-chip cookies being baked or cider simmering on the stovetop, Zillow has expanded its 3D technology to give home tours that closely resemble, as much as possible, the real thing. Zillow …
