Illustration: © IoT For AllIoT is already making a significant impact on marketing. When used together with big data coming from real-time transactions, IoT has the potential to change the customer experience.As IoT listens to customer concerns and responds immediately, it helps your business add value to products/services. Here are a few of the key ways IoT affects marketing:1. Enhanced Customer ExperienceIoT helps your customers to understand better your products, services, and operations. A demo for customers may not satisfy you, and thus, you are likely to use IoT to promote customer engagement. IoT is bound to get …
