Can ESG investing be a market solution for society’s most pressing challenges? Global Sustainable Funds exceeded $1 trillion, for the first time, in Q2 and $1.2 trillion in Q3 in 2020. As European and American funds embed ESG into their portfolios, what are the consideration factors for investors beyond a company’s financial performance? Olivia Albrecht, ’10BUS, executive vice president, head of ESG business strategy at PIMCO; Navindu Katugampola, head of sustainable investing, fixed income, and liquidity at Morgan Stanley; John Paluska ’21BUS, vice president, ESG securitized products at Bank of America and EMBA Candidate at Columbia Business School; and Mark Zurack, senior lecturer in discipline in business at Columbia Business School, provided valuable insights into ESG measurement tools, how investors are deploying capital to drive impact in environmental, social, and governance challenges, and the outperformance of ESG portfolios during extremely volatile markets. This session was moderated by Sam Mindlin, ’21BUS, MBA candidate at Columbia Business School.